Realtor.com iPhone APP and your listing
May 24th, 2010 categories: Home Seller Information | views
Did you know that since its launch in 2007 over 42 million iPhones have been sold? Did you know 24 million 4G iPhones are projected to be sold in 2010? These are huge numbers with my husband, Rick Ratchford and I accounting for 2 of the 42 million in iPhone sales. But what does the millions of iPhone users have to do with the listing of your Spring Texas house? A lot.
The percentage of home buyers using the Internet to search for Spring Texas homes for sale has been steadily increasing over the years. According to the latest NAR survey over 90% of home buyers are using the Internet to search for homes. 90% is huge which is why it’s important your Realtor’s marketing plan has a heavy emphasis on Internet marketing. But what does the Internet have to do with iPhones?
The # 1 most frequented Internet website for real estate is Realtor.com. Realtor.com has developed an application or APP for the iPhone that allows home buyers to search for real estate listings on their phone. Realtor.com displays the real estate listings on the iPhone APP similar to the way they display them on their website. If your Realtor does not pay for what is called “Showcase Listings”, your home’s listing will only have 4 photos. But if your Realtor does pay for additional marketing exposure on Realtor.com, your listing will have 16+ photos. 
To the right are a couple of screen shots of the Realtor.com iPhone APP . The circled listing is one of the homes I am currently marketing. It along with all of my other listings are “Showcase Listings”.
Click on the photo for a larger view of the Realtor.com iPhone APP for real estate listings.
The bottom line is home buyers are using their iPhones to search for Spring Texas homes for sale. If you want your home to capture their attention, your listing needs to be a “Showcase Listing”.
UPDATE - As of August 16th, 2010, the Realtor.com iPhone APP reached the 1,500,000 download. A short eight months after its introduction.
Read also:
- How to increase your list price and attract more buyers
- How to choose a listing agent to sell your Spring Texas house
Apps are very very popular now days. The crazy thing is that there is an app for almost everything out there. Real estate apps seem very popular and useful as well because having the ability to search for exactly what you want instead of looking through the newspaper is a lot easier.
Real estate apps are very popular. I use an APP that allows me to get access into the backend of our local MLS but there are numerous great APPs for homebuyers. The Realtor.com APP seems to have the most real listings and the most up to date information.
Very interesting and a neat tool. That’s a great app. I have the blackberry, though. Do they have one for me too?
I don’t believe realtor.com has a blackberry app